Organizational culture is very important in the pursuit of innovation, which is the major source of competitive advantage in the world today. Organizational culture is central to a company’s pursuit of innovation because it refers to the beliefs, values, attitudes, tradition and overall practices within and without an organization (Hill & Jones, 2001). If the culture of the organization permits creative thinking and entrepreneurship, then innovation can certainly flourish. If the organizational culture, however, is very strict and adheres too much to its cherished traditions, routines and way of doing things, then innovation may be stifled and the organization will just rely on what has been tried and tested before. Such culture of adherence to past successes and ways of doing things will be inimical to the performance of the organization in the long run. As new factors, trends and issues in the market appear, the organization should continue to innovate and seek for ways to deliver better products and services that their clients will patronize.
