E-Business Strategy - Essay Example
Kourdi defines business strategy as “the plans, choices and decisions used to guide a company to greater profitability and success†(3). In e-business terms, we can mould this definition to state that e-business strategy is the plans, choices and decisions that are used by the business owners to guide their electronic transactions with other businesses, customers, suppliers, executives, partners and investors to achieve high end productivity in the virtual world. If the e-business owners are able to implement clearly focused strategy, they are then able to provide commercial success to their virtual businesses. On the other hand, if the strategy is faulty, this leads to total destruction of the company in the short or long run. Therefore, it is important to understand the importance of e-business strategy which is quite different from the real world business strategy.